IA#3 Emotive Styling

The theme for bookzine iA3 is emotive styling. In the introduction, professor Kas Oosterhuis emphasizes the urgency of developing a style for a non-standard architecture based on complex geometry and interaction design. Gijs Joosen interviews BMW design director Chris Bangle for iA3; they discuss the relevance of the emotive behaviour of the BMW Gina prototype. Style, determined by a specific speed (120km/h), is the leading conceptual idea for the design process applied to ONL's Acoustic Barrier for the embedded Cockpit. At the same time, the applied innovative CNC fabrication techniques were developed with the explicit purpose of strengthening the initial design concept.