Mexx. It started with a kiss

Twenty years ago, after far-flung wanderings, love brought Rattan Chadna to Holland. There, from home, he began an import business in Indian clothing. That has now grown to become Mexx, an international lifestyle label in fashion and accessories. It is one of Europe's largest, with numerous product lines and shops all over the world.

Founder Rattan Chadna has built the company on several strong values that, in the early years, made the difference between quitting and persevering, and kept the enterprise on course during its turbulent growing stages. Now, in a strong and competitive international field, they still holds the company on a successful course. These values are energetic entrepreneurship, being passionate about what you do and the drive to succeed.

In this book, Rattan Chadna's daughter Natascha, who is an active part of the company, tells the behind-the-scenes story of Mexx, based on many interviews with her father and other key individuals. How does a fashion company operate? What are the factors for success? How do you ensure that your label appeals to consumers, that your label - like fashion itself - is dynamic but distinct and recognizable?

Told from the inside, the Mexx story is a tale with numerous anecdotes and never-before-published pictures. It tells how the passion and the values of one man, combined with the drive of thousands of staff, have created a label that has established a close relationship with millions of consumers. The 'xx' in Mexx stand for kisses, because Mexx, like many intimate relationships, began with a kiss.