Emotions

Floral design is the art of translating emotions in floral and vegetal arrangements. Feelings of admiration, amazement, emotion and happiness...Craftsmanship, knowledge of materials and aesthetics form the basics for true works of art that stir the imagination.
What happens when you combine the skills of three of the best flower artists in the world? It gives rise to a true explosion of creativity, originality and beauty. This is what Per Benjamin, Max van de Sluis and Thomas De Bruyne want to achieve with their unique project of collaboration: Life3. The impressive accomplishments of these artists (respectively 1st, 3rd and 5th at the World Cup 2002) offer the best guarantee.
Together the Swedish, Dutch and Belgian champion have resolved to raise the art of floral design to a higher level and the book wants to be the instigator for this. These three, very talented, master florists have already reached the top and now they want to go even further; they especially want to share their creativity, trendy concepts and expertise with colleagues and flower enthusiasts all over the world; in a series of breathtaking books.